The latest bling accessory, a US$999 wallpaper for your iPhone, has netted its first sucker Yes, this app is as shallow as it sounds. It’s nothing more than a bright shinning ruby on your screen that says, “I can blow a thousand bucks on nothing.” But here’s what has happened to one not so clever [...]
Continue reading...17. July 2008
I can’t seem to go five minutes this week without someone mentioning something about the new iPhone. In fact, there has been so much news, that there is now news about the news. Gawker is conducting a poll on whether people are sick of hearing about it yet. Officially, only 19% (and rising) were sick [...]
Continue reading...8. July 2008
Beyond mobile spam. Ray-ban has almost proven that mobile marketing can be so much more than stupid little banner ads pushed to your phone. Last week in New York, the sunglass company staged a fake flash-mob to stare at their newly commissioned billboard artwork and attracted a lot of attention: [via UTalkMarketing] Ray-Ban has done [...]
Continue reading...24. June 2008
The Jan Chipchase Basic Elements of Survival: Keys, Money and Mobile. Jan Chipchase travels the world researching how people use the mobiles. He focuses on the developing world and emergent uses — on how to reach the billions of people who don’t yet own a phone. But regardless of how far he travels, people are [...]
Continue reading...2. June 2008
McDonald’s in Japan is introducing a downloadable coupon — the Kasazu — for Sony Felica-enabled phones. McDonald’s plans to target the coupons and campaigns directly to customer’s phones, based on their purchase history. (How they know this history is unclear.) Once the coupon is downloaded onto the phone, Big Mac lovers can then use the [...]
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7. August 2008
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