Crowdsourcing the campaign.

As we count down the days to the election, listen to Rob Jameson’s pitch for his next big film idea

The 2008 presidential race will go down in history books as the first time the masses went online and actively contributed to getting their candidate into office. Thanks to a tidal wave of Web 2.0 sites, people are now creating content for their candidates in increasingly large volumes. (For example, Mitt Romney supporters created 129 online commercials that have received over 100,000 views.) And that’s only half the story. P2G (peer to government) exchange is transforming the 2008 presidental race because now we the people can send a clear message TO our government about the issues that matter to us. Sites like TrueMajority.org and MoveOn.org are able to generate tens of thousands of petition signatures through a single email in a few days.

So where is it all headed? One thing is for sure – campaigns now must anticipate the technological changes that the people are begging to embrace. This puts the power in the hands of anyone with a home computer. In the film we will look at how web surfers can best tap into the potential of online networks. We’ll discuss how everyday internet users can have the largest impact in helping their candidate get into office. Finally, we’ll look at what trends we can expect to see in P2G exchange over the next few years, and which nations are already successfully using this revolutionary technology.