CNN’s Rick Sanchez demonstrates how Twitter combined with live broadcast has tremendous appeal.
Huge ratings for two straight weeks — for what? Having a reporter stand around and responded to Tweets?!! Yes, it’s true. CNN should send Twitter a big thank-you basket.
Of course, not everyone likes big media appropriating the new media tools: [via Clips & Comments]
The latest shiny object on the CNN set which has captured Sanchez’s attention is the “big screen.” He uses this thing to interrupt the normal flow of the show to let America know what the idiots at home have to say about the news. This feature is brought to us via Twitter. Sanchez acts as if Twitter is some sort of cutting edge technology, something I’m sure the kids who use it snicker about.
My question to CNN is: “Who cares what Frodo7235 has to say about the latest CNN electon poll?”
And maybe that’s just it. Online, we let the wisdom of the corwds guide our way, but when it comes to TV, we expect an expert. Looking for the wisdom of the crowd on TV is more akin to a bar room brawl than is to coherent broadcasting.
Yet, the nature of TV has changed. Maybe “bar room brawl” journalism should be considered the new pinnacle of television.




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